Literatur Parade
BrandEx Gewinner 2025!
Link: BrandEx Award 2025
Under the slogan „Literature Parade“, the German language presented itself as the Guest of Honor at the Salone del Libro in Turin in 2024. In addition to the lively and flexible concept, the sustainable design of the stand took centre stage. All elements were scrutinised and selected according to the principle of Reduce, Reuse, Recycle. In particular, the visibility and experienceability of sustainability took centre stage: The books were presented in customised fruit crates. These can be easily reused after the trade fair. The furniture and parasols were given away to visitors on the last day for a live.

literature landscape

Cross road

Bookshop ©️ Literatur Parade / Foto: MBruno/CloseUp

events on the stage

events on the stage ©️ Literatur Parade / Foto: MBruno/CloseUp

seating and reading

seating and reading ©️ Literatur Parade / Foto: MBruno/CloseUp

Bookbike ©️ Myriam Lang

Detail steps ©️ Literatur Parade / Foto: MBruno/CloseUp

branded furniture

Detail book boxes ©️ Literatur Parade / Foto: MBruno/CloseUp

information counter ©️ Literatur Parade / Foto: MBruno/CloseUp

Getting creative ©️ Literatur Parade / Foto: MBruno/CloseUp

Getting creative ©️ Literatur Parade / Foto: MBruno/CloseUp

Read Parade ©️ Myriam Lang
Quick Facts
- Name: Salone del Libro – Literatur Parade
- Year: 2024
- Location: Torino
- Size: ca. 216 m²
- Client: Frankfurt Book Fair, Pro Helvetia, austria kultur int
- Project Scope: Exhibition design, Stand Building, Corporate Design