Swiss Collective Stand, Frankfurt, Germany

Frankfurt Book Fairs 2016-2019

Frankfurt Book Fair is the leading event in the publishing sector. The Swiss Publishers and Booksellers Association paricipates at this key industry event platform with a collective stand for more than 60 exhibitors. Scheßl/Weismüller designed a high-profile stand with significant visibility under the umbrella brand „Switzerland“. A homogeneous and seamless perception at first sight, the concept also meets the individual demands of every publisher. Supported by wooden surfaces, colors, and furniture, an open and welcoming atmosphere is created that works in a cohesive way and contributes to a distinct overall identity of “swissness”. The integrated concept ranges from a modular shelf system to a unique graphic signature and giveaway articles.