Salone del Libro, Torino

Corporate Design, Exhibition Concept & Design, German Pavilion, Media Concept

Literatur Parade

Under the slogan „Literature Parade“, the German language presented itself as the Guest of Honor at the Salone del Libro in Turin in 2024.
In addition to the lively and flexible concept, the sustainable design of the stand took centre stage. All elements were scrutinised and selected according to the principle of Reduce, Reuse, Recycle.
In particular, the visibility and experienceability of sustainability took centre stage:
The books were presented in customised fruit crates. These can be easily reused after the trade fair. The furniture and parasols were given away to visitors on the last day for a live

Salone del Libro

Quick Facts

    • Name: Salone del Libro – Literatur Parade
    • Year: 2024
    • Location: Torino
    • Size: ca. 216 m²
    • Client: Frankfurt Book Fair, Pro Helvetia, austria kultur int
    • Project Scope: Exhibition design, Stand Building, Corporate Design