BMDS Scoon 2025

Corporate Design, Exhibition Concept & Design, German Pavilion, Media Concept

BMDS Scoon 2025

Smart City Convention

The newly founded Federal Ministry for Digitalization and State Modernization made its first major appearance at SCCON 2025 in Berlin. We created an innovative and open concept for this event.
It is based on a central hub with two information desks and the “Deutschland Stack,” a sculptural representation of the ministry‘s central technology platform that functions as seating steps, an information tower, and an eye-catcher. Modular stations with touchscreens present the various stakeholders of the ministry around the hub. They are connected to the hub via glowing LED strips on the floor and invite visitors to communicate with the experts present. A stage with a silent conference system was used intensively without hindering the diverse communication options.


© BMDS/bundesfoto/Bernd Lammel

Quick Facts

    o Name: BMDS SCOON
    o Year: 2025
    o Location: Berlin
    o Size: 101 m²
    o Client: BMDS
    o Job: Exhibition design, stand building, media concept